Quote:
Originally Posted by redpoint5
They shot themselves in the foot marketing hybrid technology as fuel saving environmental equipment rather than marketing it as performance enhancement with a side benefit of not having to refuel as much.
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I guess the "environmental" approach was more detrimental to the sales potential of hybrid tech among the mainstream customer base than the fuel-saving claims. Everyone who is reasonably-minded enough takes total cost of ownership in consideration while looking for a daily-driver, in contrast to those stereotypes about hybrid car owners willing to pose as "morally superior" to everybody else.