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I just think building a vehicle and marketing it as something that can out accelerate most other vehicles while spending less at the pump appeals to most consumers. Save the planet and drive slowly appeals to far fewer.
It's relatively trivial to build a fast hybrid, but we started with the Honda Insight and Toyota Prius; and that began the image of tree hugging cars that don't go very fast. Had Toyota started with a wicked fast Tundra 4x4 that gets 30 MPG, consumers would have a different perception of what it means to drive a hybrid.
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