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Originally Posted by redpoint5
I just think building a vehicle and marketing it as something that can out accelerate most other vehicles while spending less at the pump appeals to most consumers. Save the planet and drive slowly appeals to far fewer.
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Just like the good old "win on Sunday, sell on Monday" did.
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Had Toyota started with a wicked fast Tundra 4x4 that gets 30 MPG, consumers would have a different perception of what it means to drive a hybrid.
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Not sure if only speed would be a good sales argument. Let's consider auxiliary power for accessories enhancing the convenience of a camping rig, while also eventually serving as a backup power source at home during shortages just like Ford highlighted the hybrid F-150 recently.