As an eco freak I would tend more towards the Prius Prime before the RAV4 PRIME. It does have only 2,000lbs towing though and less leg room in the rear (but more in the front).
If there were a Camry Prime I'd get one of those. Or with just Camry vs. RAV4 non-prime I'd get the Camry. The Camry has more leg room front and rear and has better safety ratings. The RAV4 only has a 4 star overall NHTSA crash test rating but the Camry has a perfect 5 star rating. The Camry is also only about 50lbs lighter, so in the same weight category. The Camry also makes it onto the IISH's Top Safety Picks Plus list. The RAV4 barely makes it onto the Top Safety Picks list if you get it with certain headlights.
The Camry, however, has even less towing capacity (which is strange since it comes with the same engine and weighs pretty much the same). But still, I prefer leg room over head room. I'm more of a Lazy Boy kind of guy, not a kitchen chair kind of guy. That's what I love about my Avalon. I've been tortured sitting all day long in the rear of a RAV4 before. But I don't care who drives the Avalon, I'll have enough space in the rear even if I sit there.
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