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Time is the most valuable asset anyone owns. It's logical to not waste it doing things you don't want to be doing, like traveling down the highway. It's also logical to minimize economic impact by getting an efficient vehicle to quickly travel down the highway.
I'd have to interview each individual as to why they chose a roof mounted cargo box, or why they never remove it.
My brother in law has an enormous roof bag on the minivan when he visits for Christmas. Inside the van is their family of 6 and their large dog.
Personally, I'd go with a hitch mounted cargo carrier if I could, but some want easy access to the hatch area.
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