Quote:
Originally Posted by MetroMPG
I dunno - Chevy still advertises the base Spark in Canada at $10k (plus shipping, plus tax). A couple of years ago, Nissan was still offering a $10k Micra, and I see them everywhere (since discontinued). At the time, Mitsubishi even reluctantly priced the base Mirage at $10k to compete.
The big automakers could sell $10k cars in the States if they wanted to. But they're in business to make as much profit as possible and absent some production or labor cost miracle, it's hard to get blood from a $10k stone.
The $10k price war in Canada was probably about growing market share?
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The 2021 Spark in the USA is $14595 and has a $500 rebate so $14,000. Even at invoice there isn't more than $1000 in markup and holdback on a $15,000 car plus nobody is selling anything below MSRP right now. And that only get 33 mpg combined. Now they have sold almost a 1/2 million Sparks so my claim somebody could sell a million at 30% off that price can't be far off.
The Mirage is now $15,600 as the next cheapest, and the Versa is close to that. At least they get a little better MPG.