The smallest new "car" available in Brazil nowadays, more accurately a light-truck according to American standards.
Looks cool enough to be sold for someone who would feel embarassed being seen driving a "normal" car of the same size...
Now let's look at a previous-generation econobox-based truck
These used to be practical workhorses for the city, and the lower TCO compared to larger trucks actually rendered them quite practical even for some rural jobs.
Nowadays a Fiat Strada is not much smaller than a 2nd-generation S10 Blazer.