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Solar irradiation is 1/5th in early winter as compared to late spring where I live. It's an inefficient means of gathering diffuse energy.
I hope I'm wrong and Apteria is successful and people find tons of utility in the quirky thing, but if I had to put money down, it would be on the side of utter failure.
Weird niche things are the only way to compete in the very established market of automobiles though, so if they are to survive, it depends on creating a strange market that didn't exist before.
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