|
#3
People are rational (taken on the whole) , which is why they aren't willing to sacrifice. The best thing any of us could do for the environment is to immediately drop dead. It would come at great personal cost, and yet the resulting improvement to the environment wouldn't be measurable. In the same way, we're not willing to sacrifice much money or time for the cause because who wants to give up wealth, which is measurable at the personal level, for a benefit which is not measurable?
|