Quote:
Originally Posted by Ecky
Corporations will often make the most rational choice, but individuals? For whatever reason our decision-making is a lot more "sticky", and rarely in our best objective interests. Look at the proportion of solo commuters in large SUVs and trucks, or the proportion of people still paying monthly cable TV bills. Change is hard, and many choices are irrational, even without an obvious dopamine hit causing them.
My opinion: if you want "doing the right thing" to have the broadest reach, it needs to be commercially viable. Individual people will generally keep to their ways until it kills them.
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I recall Elon saying something like, "a new product needs to be 20% better than the one it replaces before people adopt it".
Sounds about right to me. If something is just marginally better than the existing thing, people can't be bothered with it. This is why insurance "price creep" exists, because so long as the increase is gradual, the consumer just puts up with it. While changing insurance is a relatively easy thing to do, it's just 1 thing among tons of things that can be optimized, so as a whole, optimization is a daunting task.