[aerohead]

I guess I missed all the mass street rioting by truck buyers who couldn't get their mitts on a hybrid pickup.
For over 30-years, truckmakers have spent millions on efficient pickup concepts for the annual auto shows, only to to be shot down by a lack of interest there, and in consumer clinics.
I don't have a single neighbor who doesn't own a pickup. And I don't recall ever hearing a single word about any interest in hybrids or mpg.
I figured that it must be a matter of pride to pay any price for fuel without complaint.