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I have to say the marketing over there at Dodge is pretty excellent. I'd say I'm their target and a long time Mopar fan. It's always been a little different being a Mopar lover. We like cartoon characters selling things and garish colors and wings and such.
They are really bringing some old names and styles back. The Hornet which is available as a PHEV gets a GLH package (that was "goes like hell"). The have Direct Connection again at the parts counter. They are calling dealers "power brokers". Colors have been back awhile now. I was looking at the 5 choices of white and black and 3 in between on the ID4 and its depressing. At least the 2023 gets a new dark blue with at least a tan instead of grey interior.
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