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In the end, it's all about the money. Consumers in general want cheap convenience. So the premium for environmental products isn't worth much when there is a cheaper and more convenient alternative.
This is why I cheer every time the price of gas goes up.
If there is big enough of a financial incentive not to use polluting technologies, there will be a massive switch towards clean technologies.
At some point in time this shift will happen as diverse non renewable resources will become scarce.
The only real question is can our planet handle it till then?
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