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I don't think aero was as important as improving how it looked for the 2023. The 2022 Prius was hideous. I can only assume it looked that bad for some reason.
Originally they made the Prius look different because it was a signal you were better than everyone else, you drove a hybrid. Honda had plenty of hybrids and even other Toyotas that were hybrids didn't sell as well because you couldn't easily tell as the average Joe, that driver was better than you, they drove a hybrid. Now you have to drive a BEV to be better than everyone else so might as well make the hybrids look normal.
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