Quote:
Originally Posted by Isaac Zachary
![Frown](/forum/images/smilies/frown.gif) That reminds me of my VW diesel. What happened to VW? They used to make awesome cool cars! Now they can't seem to even figure out how to name a vehicle (I'm talking about names like ID dot three, ID dot four, ID dot Buzz).
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Trying to go upscale, even while it already owned other brands which had such appeal. You know, selling a bare-bones econobox at large volumes may keep a healthy cash flow, but adding some bells and whistles in order to charge a premium and decreasing its appeal as a mass product in an attempt to make it look "cool" seems to be where VW lost its hand.