ahhh, 500 cars, lease to "certain individuals/corporations only".
Quote:
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The cars will change hands based on a one-year lease with an extension option. Monthly lease installments will cover any required technical service including all necessary maintenance and the replacement of wearing parts. At the end of the lease, all of the automobiles belonging to the project will be returned to the BMW Group's engineering fleet where they will be subjected to comparative tests.
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Sounds like GM and the EV1.