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Right-on. It's a tough concept to discuss at societal level: a friend of mine tried out my argumentation (i.e. cricially considering the wisdom of a BEV purchase on the basis of energy/CO2/environmental impact) with a work colleague who was planning to buy a BEV. The colleague replied, OK, I hear you, but if we don't buy into this technology, we won't see any technological advance in this area. It's an interesting reply, because the implicit sentiment behind it is: "we should urgently support new technology", and not "we should urgently support more frugal behaviour (with whatever technology)"...
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