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I dont think GMs management has been particularly good. Up until recently the economy has been good and the car market strong. They played the buy American angle. They concentrated on gagets and novelties over quality and engineering. They offered products they were more interested in building than the public was necessarly interested in buying but they were in a cant loose market. For 20 years they pounded the market and now they want the public to buy GM still, 20 years of perception and momentum cant be overturned overnight on a product that people at best buy every 4 years. GM will survive but not because they deserve to.
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