Finnish roads are propably not much worse. When they build here new tarmac car still does not go straigth as it jumps up and down all the time.
That is one of the reasons why there is new tire that needs to be made. New tire will come, but that new tire model will be a topic of its own when time is rigth.
First is to make sure the energy savings are there after that, find investors and money to make all the necessary things that are currently wrong in wheels and tires as there is many design errors or flaws if your goal is ultimate efficiency and comfort etc. Track driving is not the main goal, but best setup will also be tested on the track use to see how fast or slower new setup is on dry or faster on wet.
New fixing method for the 3d printed covers is invented for the prototype wheels for the tests.