10-17-2023, 05:01 PM
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#138 (permalink)
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Master EcoModder
Join Date: Aug 2012
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How about a $11K price point?
Swedish microcar maker Luvly wants to be the IKEA of tiny electric cars
Quote:
Luvly, a Swedish microcar company, is gearing up to produce a tiny, ultraefficient electric car for urban living – and distribute it around the world using a flat-pack shipping method, much like another famous Swedish brand.
Luvly derives its name from LUV, or “Light Urban Vehicle,” which really sets the tone for what they’re going after – small cars designed for city use.
Luvly’s first vehicle, the Luvly O, has specs intended to work perfectly for an urban dweller. Which is to say, those specs are not any more than what you need (or more than what European quadricycle regulations limit them to), combined into a cute, affordable, and convenient package.
The IKEA comparison is not just about the shared country of origin but rather about Luvly’s planned production and shipping methods. Rather than assembling cars in one central factory and shipping them around the world fully assembled, Luvly has pioneered a process that allows for flat-pack shipping of vehicle parts.
Unlike IKEA, these won’t be assembled by the end user, but flat-pack shipping will allow a single shipping container to hold the parts required for 20 total cars, rather than needing a pure car carrying ship or loading one to four fully-assembled standard-sized cars in a container.
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Antecedents would include Local Motors [RIP] microfactories and Gordon Murray's flat pack car
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