Quote:
Originally Posted by JSH
Yes the Lightning is expensive but the average transaction price for a new full size truck is $65,000 today. I'd say the problem is range. People buy trucks today as all purpose family vehicles. They are likely the vehicle expected to be used for the family road trip and 200 miles of highway range doesn't cut it.
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Well the average Lightning is well over $65k, but my point is feature, for feature the same, the Lightning is $10k more than the ICE version. Same awd, same cab size, same trim inside, same options.