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NASCAR is already being hit very hard by the economy. Their president was quoted last week as saying he would not be surprised if a major builder (Ford, Chevy, Toyota, Dodge) was not involved in the sport in the near future.
NASCAR got rid of all testing sessions in the top 3 racing divisions for 2009 and I read last week a few of the owner teams are merging to save costs. They might have a tough time qualifying 43 cars each race if teams/garages go belly-up. About 5-10 cars a week enter qualifying without a major sponsor and it will be worse next year at this pace.
Note: I'm not implying that NASCAR is on Ford, Chevy or Toyota's scale in terms of economy impact.
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