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I think it's a great idea! Of course, I thought it was great when I had it, 4 or 5 years ago :-) And it was great when GM had it, back it the late '60s/early '70s - do a search on "StirLec".
The problem is that in the past Detroit could always get by by slapping new sheet metal on old bodies - whether it's tailfins or a station wagon on a truck chassis - and spending a bunch of money on marketing.
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