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yeah... not for use in canada... park with a wheel in a driveway groove and it'll be iced THROUGH by morning... I'm sure they could mix the designs and give it a flexible structurally-irrelevent sidewall just for protection from snow and squirrels getting caught in it. Although, as a summer tire in canada, it makes sense - especially with its alleged cornering ability and "cool factor".
A sidewall would also help with the "air blender" that i'm sure ecomodders will point out.
Lasting twice as long means half as many tires in the landfill, too. And since it is injection moulded isntead of many layers of belts, i'm sure it could just be shredded, melted and become new again.
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