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I think what you have is great for a utilitarian purposes, that is what I would want to buy. But I think a lot of people aren't going to want/need a camper shell (and actually, I'm kind of concerned that the camper shell would get in the way sometimes when I am doing work with the truck). And I think most of those very same people are going to primarily be concerned about aesthetics and use performance as an excuse, IE deep down they just want to have a "cool" truck. So maybe your cap as is would be a great utilitarian model, but perhaps you should also mock up a more trendy looking version which doesn't have the camper capability. You could probably even sell it for more because it looks cool. Again, here's where a graphic designer could be very helpful. This trendier version could be what you use to catch people's eyes at shows and other marketing opportunities.
As for names, FastBack or FastCap are all I can think of. The name should evoke an image that is appealing, maybe RidgeBack.... I'm sure others have more creative ideas.
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