Soft, chewy fuel mileage - Goodyear introduces Assurance FuelMax tire
Since this is a new model of tire, I have yet to see testimonials of MPG improvement with these. Even so, they seem to be reasonably priced:
Currently Available Prices and Sizes
The Sumitomo HTR tires still seem like the champions of cost per MPG gain, but it's always nice to see more LRR tires on the market.
I did a bit of googling, and it looks like the sidewall max of the new Goodyear is 51 PSI. I know lots of EcoModders run far above the sidewall max, but the Goodyear might be a good option for those who want to run a LRR tire at high psi, while staying within the sidewall max.