Quote:
Originally Posted by blueflame
I'm sure the dogs really want a window seat option, rather than luggage class.
Fire that marketing executive.
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This is the funny part; I am a marketing major, and even I think this idea is ridiculous. This is almost as silly as when Volkswagen wanted to make the "New Beetle" appeal to female drivers. One of my professors was actually working for VW from an outside marketing firm at the time, and this is what she said the whole room was full of: 22 men, 3 women. The women just said "make the car a car, we are most likely going to buy it anyways, it looks girly enough anyways." The men decided if they come up with these crazy "feminine" features, so it would appeal to female drivers. So what did they do? They installed a freaking flower holder on the dash to the right side of the steering wheel...
There was one idea that I thought was kind of cool, yet seemed odd at the time as well. Volkswagen decided that they were going to give away free guitars with VWs bought during certain months of 2006. So, if you bought a car, you got a guitar and a cable to plug into your car and you could rock out in the parking lot before the Anvil show.
Music Thing: A free guitar with every Volkswagen