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Some of my upwardly mobile yuppie friends are mega consumers who fly regularly and drive to the beach house etc etc..commute from lifestyle farms on the fringe of cities, drive to the gym... they are in shape but use lots of gas.
The big polynesians living near me hardly go anywhere or discard packaging on new product. Except food packaging.
I drive to the beach alot as I like to surf.
I think we are all guilty of not being Armish.
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