Merlin's Magic-mobile
 

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" . . "We found that our potential [car] customers in an idealized state think of themselves as magicians . . . . "

And we wonder why things are . . the way they are.


NYT: The New Lincoln


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Hm. I appreciate the level of design that went into this car, but my honest opinion is:

It's butt-ugly.

(Thank you for sharing that link, by the way, it was an interesting read)

Your can spray
 

cheap gold paint on a "t**d" and you still have a **********

Doesn't even have to be CHEAP gold paint. You could even use real gold leaf, and underneath it'll still be useful organic fertilizer.

But this case seems almost the opposite: seems like they've taken a bar of lead, dipped it in bullsh*t, and are trying to sell the result as pure gold.

What is the big deal about this car? It's just a rehash with a minor adjustment. They are playing it safe, and I don't believe it will be a big seller. There's nothing that truly seperates it from the pack of jellybeanmobiles everyone else is producing.

slowmover -

I don't want one but I like the design. More photos here :

The New 2013 Lincoln MKZ Photo & Video Gallery | Pictures, Videos & More | Lincoln.com

The one thing I don't like on any car is the non-circular exhaust tips.

CarloSW2

It's about the surveys and polls that tells them:

This is how your customers conceive themselves . . when in an idealized state.

Idealized state?

What does that mean?

Where they drunk or high?

Marketing blather- nothing new.

Sell the sizzle. The designers have to work with what survey/focus groups give them. Descriptions of how they go about their day

the words sorta say it all

magical (I am), transcendent (my aspiration)

When you drive our car, this is what we will mirror of you. (That set of feelings will become predominant).

Which begs the question of what sort of people these are?

By income grouping they are our local societal leaders.

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One thing about these surveys that companies use to pick focus groups: either there are a hella lotta super rich folks out there, or there's a hella lotta lying going on in these surveys!!! :eek: And then you have the gophers in marketing treating this junk like it's gospel. :rolleyes: Oi. I call 'em gophers because their idea of market leadership is to poke their heads outta their holes, look around at what all the competition is doing, and try to match it. Those original ideas from engineering? Forgetaboutit!

It seems to have the front end of a Pontiac.
Not pretty, It also reminds me of the Prius.
Poor ole Lincoln took a beaten this time round.
The car is screaming "New Designer ! oh God just shoot me, please , I beg you".

In my mind someone driving a Lincoln is like a terradactyl riding a brontosaurus.