04-15-2012, 01:00 PM
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#1 (permalink)
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Banned
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Merlin's Magic-mobile
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" . . "We found that our potential [car] customers in an idealized state think of themselves as magicians . . . . "
And we wonder why things are . . the way they are.
NYT: The New Lincoln
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04-15-2012, 01:34 PM
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#2 (permalink)
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Always Too Busy
Join Date: Apr 2012
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Hm. I appreciate the level of design that went into this car, but my honest opinion is:
It's butt-ugly.
(Thank you for sharing that link, by the way, it was an interesting read)
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04-15-2012, 01:47 PM
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#3 (permalink)
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EcoModding Lurker
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Your can spray
cheap gold paint on a "t**d" and you still have a **********
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04-15-2012, 02:12 PM
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#4 (permalink)
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Master EcoModder
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Doesn't even have to be CHEAP gold paint. You could even use real gold leaf, and underneath it'll still be useful organic fertilizer.
But this case seems almost the opposite: seems like they've taken a bar of lead, dipped it in bullsh*t, and are trying to sell the result as pure gold.
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04-15-2012, 04:29 PM
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#5 (permalink)
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Diesel Addict/No Cure
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What is the big deal about this car? It's just a rehash with a minor adjustment. They are playing it safe, and I don't believe it will be a big seller. There's nothing that truly seperates it from the pack of jellybeanmobiles everyone else is producing.
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Volvo WIA42 VED-12 / 335 hp / 1300 ft/lbs / 9 mpg
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04-15-2012, 06:38 PM
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#7 (permalink)
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Banned
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It's about the surveys and polls that tells them:
This is how your customers conceive themselves . . when in an idealized state.
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04-15-2012, 07:20 PM
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#8 (permalink)
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Diesel Addict/No Cure
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Quote:
Originally Posted by slowmover
It's about the surveys and polls that tells them:
This is how your customers conceive themselves . . when in an idealized state.
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Idealized state?
What does that mean?
Where they drunk or high?
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Volvo WIA42 VED-12 / 335 hp / 1300 ft/lbs / 9 mpg
Big n' Boxy, Never met a Hill it Didn't Like
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04-16-2012, 01:53 AM
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#9 (permalink)
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(:
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Marketing blather- nothing new.
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04-16-2012, 10:00 PM
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#10 (permalink)
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Banned
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Sell the sizzle. The designers have to work with what survey/focus groups give them. Descriptions of how they go about their day
the words sorta say it all
magical (I am), transcendent (my aspiration)
When you drive our car, this is what we will mirror of you. (That set of feelings will become predominant).
Which begs the question of what sort of people these are?
By income grouping they are our local societal leaders.
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