It seems Harley-Davidson doesn’t want to be associated with good fuel economy. They’re certainly not eco-friendly, so they don’t have that to worry about, and as far as motorcycles go they don’t really get the best gas mileage, but I guess if too many people start riding them they will lose that “Bad Ass Mid-Life Crisis” image they’ve worked so hard to build up.
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It seems you have missed the point of the add.
They are saying that the fuel economy should not be the main reason you ride, the love of riding should be the main reason.
The fact that they listed the mpg shows that they are proud of it and that they think that it is a good reason to ride but not the first reason. The first reason is your love of the ride.
The add makes sense because if you are really all about economy you would not ride a Harley but if you like the look and the experience while also wanting to save gas it might be an ok choice.
I realize the point is that riding a Harley is about more than mpg. However, I think it’s stupid to try and live in the past with phrases like “red cent” and all that. Things change, and one of those things might be that motorcycles are loved for their efficiency and start to have quiet exhausts with emissions equipment.
If Harley doesn’t want to get with the times, it will find itself dying out like the dinosaurs that gasoline-based vehicles are bound to become. Similarly, if this is a sideways advertisement for fuel economy, they’re just advertising for posers who think riding a motorcycle makes them cool even though they’re really just cheap.
Don’t forget, All modern Harleys are descendants of the BMW R32. A design blatantly stolen from nazi germany. GO ‘MURICA!
As Foghorn Leghorn would say, “there’s a hole in your glove, boy!”
The ad uses reverse psychology brilliantly, appealing to the many folks who are looking for more efficient modes of transportation, and likely don’t realize that a motorcycle is very fuel efficient.
The other reasons as explained are the bedrock justification folks use to buy a bike (a hog especially), and just reinforce the brand’s core identity. That actually feels more like an assurance to current Harley riders that the rookies who buy a Harley aren’t going to dilute the brand’s swagger.
Not bad, Milwaukee.
I guess you didn’t get my “I come to bury Caesar, not to praise him” speech, either, huh?
Sir, I can tell you are not a motorcycle enthusiast. Your lack of soul and and cynical quip about this beautiful ad tells me you don’t “get it” at all. Please stick to writing about what you know.
sigh…
Two points:
1. 50 MPG is not that good for a motorcycle
2. The ‘joy of riding” mentality before practical consideration is one of the reasons why Japanese are overtaking American car makers.
Harley Davidson:
Yesterdays technology for tomorrows price
Very clever. Harley has one of the world’s best marketing departments. Now then -
I AM ‘all about economy’ and I ride a Sportster. I do get 42-45 mpg in town and 52-55 on the open road. It’s PART of why I ride (and helps justify the cost of a new motorcycle to my wife).
There are three incandescent bulbs in my house, in places where instant light is useful. All else: a game against the utilities. I enjoy it and have a positive impact on the environment at the same time.
I don’t know why you say “they’re certainly not eco-friendly.” 50 mpg is 50 mpg, is it not?
A stock Harley has a wonderful low-key sound; if you don’t appreciate that sound, give it some time.
Interestingly, I came to own my Sportster as a result of watching the Discovery Channel; they had a tour of the Kansas City Sportster plant on. The manufacturing methods look very up to date (I work in manufacturing cost accounting). I decided to visit the dealer and ride one. The quality is top-notch, and the price was reasonable for what you get (that HD emblem isn’t more than $500 added value, compared to other bikes).
Lest you think it was really the midlife crisis, you’re partly right. I am 50 years old. But I’ve been riding since fourteen, on anything I could get my hands on – dirt and road – and this was my first new road bike. My last road bike, a Honda 550/4, cost me $200 plus some work to make it roadworthy.
The bike isn’t perfect – it still vibrates – it’s an ancient design, after all. But it’s riding a classic brought up to date with modern oil filtration, fuel injection, kevlar drive belt… so I can enjoy riding to work without reliability issues.
I was actually directed over here from another site, so had to leave my two cents. Hopefully, I see you on the road.
This ad is part of trend where people who are not concerned with fuel efficiency, in fact, who make fun of people who are concerned with fuel efficiency, will get a bike or ride their bike more often. So even though gas is still ridiculously cheap for what you get and what it costs us all in the long run… getting these folks on more efficient vehicles is a good thing.
Maybe some of these tough guy Harley people will actually ride their bikes in winter… when no riders is one the road except for the tougher BMW/Ducati folk.
Also, I don’t like the whole anti-intellectual vibe of dissing biology. Knowing more biology makes the topic (and practice) of sex more interesting!
O, and there is the argument that loud pipes save lives… but some Harley owners take it a little too far….
I think rider has the gist of the ad. In a jewelry commercial, the ad might read, “Don’t buy this diamond because it’s a flawless 2-caret stone that will retain its intrinsic value in a market slide, buy it because it’s shiny and pretty and she’ll love it.”
The first part is true, and they’re accepting it, but they’re trying to reach beyond the practical.
Yeah, Harley’s proud about their fuel efficiency, or it wouldn’t be in the first sentence. That’s not the reason people buy Harleys, their advertising has been smart enough to reflect that knowledge since the 70’s.
I first bought a Harley 25 years ago, I still have that bike. In this time, I’ve collected several used Japanese/European models, but I still prefer to invest in my fellow countrymen. YMMV.
50MPG may be what is says on the papers at the dealership, but the real world MPG is more around 30-35 MPG. Buy a fuel efficient import car, it will cost about the same, get better mileage, and can handle more passengers.
Maybe they’re trying to tell people: don’t buy a Harley just to get better gas mileage, because if that’s your only concern you probably have no business on two wheels anyway, and we don’t need any more idiots on motorcycles out there.
@Mirza
50mpg is better than what I get on my 2002 honda shadow 600. you’ve got to have a pretty small bike to hit 50mpg. Vespas will get better than that I guess.
a harley != really cheap.
a decent harley is 20k.
a decent honda is 7k.
you’re not buying a hog to save on gas. it is definitely image related, but who cares?
now, when you see their trailer hauling 4 bikes down the road behind the hummer, what are you more upset about?
Sorry dude Rider is right. Your comments just sound douchy
They may get better gas mileage than a single person driving most cars, but their emissions are worse than most cars. This is because motorcycles don’t have emissions controls or catalytic converters, and they don’t have to pass emissions tests.
Agreed, Benjamin. Back before the employees bought the company in the 80’s, H-D was Honda’s leaky red-headed stepchild.
Good reputations are borne of quality and innovation, not nostalgia.
My Harley doesnt get 50 MPG, not even close! What Harely are they talking about?
JIff
If I have to explain this ad to you, you just can’t understand.
The last full tank in my 2001 Ninja 500 (which is 80s technology at an 80s price) got a measured 46 mpg. Hmm, time for a tuneup? Or maybe a sign I should be lighter on the throttle? Anyway I think this is a great ad but I strongly doubt any Harley actually gets 50mpg in practice.
I always thought motorcycles were very inefficient. If a motorcycle weighs only about one forth as much as a car, (or less,) than shouldn’t it get at least 4 times the MPG? A Harley getting 50 MPG is better than having one person driving alone in a car, but it is not fuel efficient. Per pound it is only half as efficient as a car. I am sure that could be improved upon. (And I thought it was called a hog because of the guy behind the handlebars…)
I think it is a disgrace that 32 years after the first energy crisis, the average MPG actually went down, not up! Car companies are bragging about 25 to 30 MPG in their advertising. They should be apologizing. WTF?
This is a clever ad. People who buy HDs pay a premium for the name alone- they want to be part of a group. This ad panders to people with that mentality. It actually insults the intelligence level of its customer base and will get them to buy it out of _American Pride_ even if it is not a ’smart’ decision it is a ‘tough’ and therefore correct decision to those who need that kind of conformity in their world.
“a harley != really cheap.
a decent harley is 20k.
a decent honda is 7k.”
Not really – Look at a Gold Wing vs. an Electra Glide; you’ll see the EG is CHEAPER, by quite a bit. My Sportster 1200R was about $9K new in ‘07; in a year I have 12K miles on it with no issues at all (and yes, it’s been in the rain, in fact, it sees 3 miles of gravel each day on its daily commute). ’tis true that it’s union-made in the USA, and that’s part of why I bought it, but go personally look at the fit and finish – it’s first-rate, and parts are metal not plastic.
As to the MPG – it’s real. HDs are now all fuel-injected and miserly. They run warm. My wife has a Suzuki Boulevard C50 (805 cc.) – I get 35 mpg in town, and 50 on the road. As I said before – my Sporty 1200 gets 42-45 in town, and 52-55 on the road. 883s do a bit better than that; Glides usually get in the mid 30s in town, and can get 50 on the road. Sorry folks, the mileage is real.
Dave – you can’t say it’s not a smart decision unless you check one out. By the way, I have no tattoos, patches, or anything else MC related except a full-face helmet and a thick motorcycle-grade leather coat.
Hey Mike,
By 1920, Harley-Davidson was the largest motorcycle manufacturer in the world. Their motorcycles were sold by dealers in 67 countries. Production was 28,189 machines. So I doubt
they stole anything from BMW, nice try though
Well well well. Harley (and most motorcycle makers) should NOT touch the green issue even with a ten foot pole. They are out, out, out. Most motorcycles, HD in particular, emit more CO CO2 NO NO2 then 50 Iaris or Civic. End of story.
about 36 miles a gallon on my 05 road king custom. been riding harleys since 1979, didn’t care too much about the gas mileage until it cost me more than 6 bucks to fill up. now i care, but won’t stop riding hogs.
I ride a bike myself as do the rest of my immediate family. We all average 60 to 68 mpg. We ride a range of metric bikes from a 650 up to a 1300. We keep our bikes tuned and running properly as an average ride for us is 700 – 800 miles over a weekend. With “trips” every so often around 2000 miles. There is nothing to compare with the joy and relaxation of riding. It is really good for the soul. I myself am an IT Director. Anyone who has riding even once will truly understand the ad.
As some other commenters noted, you’re being wildly clueless about the add. It’s clever, and it’s far from the ding against environmentalism you’re suggesting.
Mr. Benjamin Jones, the author of this blog post, doesn’t seems to get the marketing message in the article. The first poster “rider”‘ is correct.
While motorcycles may not be eco-friendly emissions wise they certainly are better at fuel consumption.I’d rather see a solo motorcycle than a solo Escalade on the morning commute.Granted motorcycles can’t be year round transport in all climates.However they do trump all but public transport for efficiency unless you live close enough to allow commuting by foot or bicycle.
@Merkin – 30-35? I average 45 on my Harley.
@Max – At least in California, all motorcycles are regulated for emissions.
Harley Davidson: the only motorcycle made in Japan that can’t go around corners.
Yer wrong, bud. Harley’s are ALL fuel injected and the big twins all have closed-loop control via oxygen sensors (like cars). They DO have to pass very stringent emissions tests, which get tougher every year. And there are catalysts for specific markets that have even tougher emissions than the U.S. – so, basically, shut yer pie-hole cause you are clueless……
you all completely missed the point of this ad.
Max,
You may want to have another look at the new Harleys. They do have a type of catalytic converter.
And they are computer controlled to meet the minimum federal specifications for emissions.
So I’d have to question your knowledge to make such comments.
… looks like somebody doesn’t understand marketing at all.
Ride a motorized bicycle instead, because it gets 200 MPGs and you can easily build & customize one yourself for the cheap!!
Check it out: http://www.motoredbikes.com/showthread.php?t=10392
America, Please Don’t Buy a Harley Because it Gets 50 MPG. MPG describes riding like Consumption describes a docile consumer. History has shaped its populace, not the whims of foreign conglomerate control. American workers pour their soul into it for $6/hr. Let’s chase the American Dream whether it exists, or never did in the 1st place. Let’s ride to our deaths without health care. Let’s fill our lives with consumption and never get back anything for it in the end. So screw it, let’s go to Walmart!
>>The fact that they listed the mpg shows that they are proud of it and that they think that it is a good reason to ride but not the first reason.
That would have been true if they hadn’t said ‘let’s chase sunsets whether gas is 6 bucks or 6 red cents’. I’m sorry but at this point they are actually working AGAINST fuel efficiency.
This and other ads like it just work to create a culture where efficiency is seen as some kind of pussy issue that only San Francisco fags of French descent care about.
Well guess what assholes, clinging to yesterday’s fuel-ineffecient technology is no way to bring jobs to the heartland. Spare us your emotional marketing.
mike-
Please expand on why HD is a descendent of the R32. I like BMW’s but they have a boxer engine and HD’s have a v twin. Wikipedia does say that HD copied the R71 during WWII; but only 1,000 were made and it never went into production. HD was building bikes in 1904.
Uh, it’s advertising. HD, a publicly traded company, doesn’t care if you ride the thing in the SF Gay Pride Parade dressed in a bunnysuit.
They are advertising the MPG. Then they are trying to make you want to ride a Harley. If they knew they could sell more bikes to teenage Asian girls than they sell to the public now, you would see a Pokemon model in a month.
Surely the real reason people buy a Harley is to compensate for their small penises?
I ride a 31 year old 1000cc Harley that gets 49mpg, so Harley’s claim is not unrealistic.
But the ad is not about getting 50mpg, no-one ever bought a Harley for that. They are not targeting the Pious drivers with these ads.
It is all about the second last line: “Let’s ride to parties like rock stars.” Johhny Rotten has always been a role model of mine.
And Mike above, Harleys are not even remotely descended from the BMW R32. Harley did produce a World War II military bike copied in some aspects from the BMW for desert use, but only a couple of thousand were made. Today’s Harleys are descended from two pre-world-war-II Harleys. The 1936 HD Knucklehead became todays HD big twins, and the 1929 HD Flathead became today’s HD Sportsters.
So pull your ignorant head in with the “Murica” bashing.
I am Sorry to burst the bubbles of so many of you nay sayers. I drive a harley and routinely get over 50mpg. For example. Today, I got 128.8 miles on 2.491 gallons and that was around town. (51mpg for the slow of math) I can ride in the HOV lane doing 60 while the rest of the road is in bumper to bumper traffic.
I ride my HARLEY in the winter, and I bet that if you looked you’d find many more.
My Honda Wave 110S has been the best yet.
I have been riding motorcycle everyday for the past 18 years of my life, because I love it.
What I don’t understand is why anybody would call a Harley a bike or want to ride the piece of crap.
American marketers wet dream, all show – no go… is more fitting.
I don’t know when you last checked a bike, but in most places they DO have catalytic converters and DO have emission controls and DO have to pass emissions tests.
However, regardless of fuel efficiency, riding a bike is not for everyone. Many people would just get themselves killed or maimed on a bike.
Harley’s are heavy, relatively low tech and certainly vibrate. They do not get the best mileage in the motorcycle world, but they do have character you do not need to spend $20k to get a decent Harley. Many would argue that the most DECENT Harley, in terms of fuel efficiency, handling and pure fun, is the sportster, which is the cheapest model in the Harley range (more in the $7k range).
Screw the mileage, the real pollution with a Harley is noise. I was hiking in the Smokies last year, 2 miles from a road, could I hear birds and frogs? Hell no, just lardos on fat boys. Just because you are an insecure asshole doesn’t mean everyone for miles should have to suffer. Grow up and shut up.
Motorcycles actually pollute more than SUV’s. Disgustingly embarrassing! http://blog.wired.com/cars/2008/06/motorcycles-pol.html
But if people don’t buy Harleys, what will happen to the manufacturers of black leather chaps? Oh the humanity!
I get 52 mpg on my Sportster and it cost me <10k. Every other motorcycle rider (with something large enough to ride on highways) I talk to says they can’t break 40. So unless you’re comparing the 50mpg to a 2 stroke moped, or a Honda rebel, that can barely do highway speeds never mind interstate speeds, your mileage argument is unfounded.
As far as the noise, you apparently haven’t heard a Harley with a stock exhaust system on it. It is not loud at all.
I also have 2 Honda’s parked in my garage (’02 Civic and ‘08 Fit) the best mileage seen on them has yet to exceed the worst mileage on my bike.
Oh, and if you’re curious I do actually ride my motorcycle too. I’ve had it for 3 years and have 13,000 miles on it. Not exceptional I know, but I want to let you know there are several data points in my mileage argument.
If someone is buying a harley strictly for MPG then they are an idiot…you can get the same bike for half the price in other brands.
I agree with some of these people (who commented). Why would Harley assign a number (50) if they didn’t care about the mpg? If they truly wanted to scare off people, they would have said “America, Please Don’t Buy a Harley Because of the fuel mileage.” I have a Honda Shadow 750cc that gets about 45 mpg, so with most Harley engines at 1500cc and up, 50 mpg is comparible with other bikes. But, the reason someone buys a Harley is because of the love of the ride. I’m looking (dreaming) at getting a Harley because I like to ride so much and Harleys have many selling points (browse their bikes online and find out why). I won’t buy one because of the 50 mpg, but I’ll tell you that I probably wouldn’t buy one if it got 30 mpg (although that is a decent mileage rating for a car). So the message is: “Let’s ride!! (the 50 mpg is a bonus)”
“But if people don’t buy Harleys, what will happen to the manufacturers of black leather chaps? Oh the humanity!”
Actually, no, America will just lose that many more union, family-wage manufacturing jobs.
I ride a Harley and in South Florida of all places. For those that don’t like loud pipes, I’m sorry but they save lives. Get rid of the crappy cage drivers and maybe I will get quieter pipes. My cage for summer rain days is a VW Golf which gets 25-30 mpg, I much rather save the gas money riding my Nightster. And I have ridden plenty of times in the rain, but prefer not to since people drive exponentially worse if a drop hits their windshield. The author of this blog is obviously not a rider. Another note about Harley. Yeah you end up buying into an image, but every Harley owner I have met on the road has been pretty cool and down to earth. Its not the same experience you have when riding a crotch rocket. I have meet way more tools on sport bikes. My favorite bike is a GS1200 Adv. Like true bike enthusiasts I don’t discriminate against brands, its all about the ride.
Bikes put out more pollutants than an suv? Please, do you people really believe that? Maybe you should check into things a bit more. Who is funding those “tests”? In most cases it is a car manufacturer. Also, those tests only test a very narrow range such as when the bike first starts compared to the suv being fully warmed up. BIG difference there.
My honda is 30 years old. If I ride it conservatively, I will get 50 mpg. I usually do not though as I am trying to get away from all you zombies in cars as none of you know how to look around you when you are driving. Women in suvs are the worst for this, too busy yelling at kids or putting on makeup or doing something other than WATCHING the road.
Terra, clearly some guy denied you a ride on his bike and you are bitter. Deal with it.
jason – “a decent harley is 20k.”
No, a top of the line Harley is 20k.
A decent Harley is under $10K.
That is, unless you’re one of those leather pirates that doesn’t think a Sportster is a decent motorcycle (IMHO, it’s the best model of Harleys out there and the most practical to ride)
Applauds to H-D Marketing. They figured it out back in the 1970s (and so did the rest of the powersport industry) that no one buys a motorcycle for mpg alone. If that were the case we’d all prefer to walk everywhere. I don’t care what the product is, we buy on value, perception, brand association and emotion. I bet every core H-D rider gets this ad. What I don’t get is why the “old technology” of a carbureted Shovelhead or Evolution engine gets better mpg than the new product. Seem all the changes to keep up with the Jones by building bigger engines (arguably to haul our fatter asses and more crap around) and meeting stricter EPA standards have tanked the MPG. So we burn more fuel to cut pollution!? The irony. Personally, I’m a bit upset to see more cars getting mpg in the range of bikes…come on H-D / Buell get in the game!
Harleys suck. Why the hell does every dude that rides one have to hammer on the gas everytime he goes around a corner or goes through a intersection. First of all, he looks like d-bag when he does it. Yeah we get it. You’re a total awesome badass. Second of all, harleys sound like a fat guy in a echoey public restroom with diarrhea, slapping out a constant stream greasy farts and ass shrapnel from all the crap he managed to fit in his face. I’m sure some harley guy’s going to come back with a comment like “Harleys are a way of life man” or “I ride my Harley everyday cause I am an awesome badass” Yeah well, your most likely borderline retarded. Oh and there’s nothing you can say that will make anyone believe they don’t sound like a giant fart. You know it yourself. You were just hoping no one would point it out.
It seemed like a pretty good Ad to me – emotional and authentic.
My Dad who was an actual biker told me never to buy Harleys because they break ALL THE TIME. They’re for middle class phonies who ride on the weekends to try to feel like they have some kind of individuality left. Good luck guys.
um… Matt… 2002 600 Shadow?? How on earth do you get less than 50mpg? I have a 1994 Shadow 600 and it is on the money, city driving and on the highway, it has not been under 50mpg regardless.
I love my bike, it fits like a glove, the price was right, the mpg is affordable. I like that it is quiet, although, I do wish it was louder when I am on the highway, esp. during lane splitting.
I like this ad. I am disappointed with the dated terminology and the idea that the only people who want to ride Harley’s are middle age (is 50+ middle age?) men going through some type of crisis.
If it’s possible to be bi-partisan on this, i’m it. i think rider makes a good point about the ad appealing to the consumer’s ‘love to ride’, but then again, the way that the ad refers to terms like MPG, it almost sounnds as if being concerned for fuel economy and gas efficiency is competely unwarranted. they probably meant to leave it ambiguous like that; i mean the more times a consumer has to look at an ad and think about what it means, the better for the person selling the product, right?
good design too.
My wife and I just went out to buy a new car… We got a hybrid from Toyota, because we do care for the environment and definitely want a greener mode of transportation… That said, I will die before I give up my gas guzzling 1969 Camaro! Yes, we have a responsibility and a duty to the Earth and to our fellow man, but if we are going to go to such extremes as to deny ourselves those things which give us pleasure… What is the point? Why exist if there is no life?
Wow, most of you are so utterly wrong it makes me sick. buzz killington got the closest answer, that if you worried about gas mileage you shouldn’t be riding a motorcycle. Get a fricken prius you wuss.
Second off I have an XL12o0C (sportster) and i definitely get 50-60mpg…So I don’t know WHO said they’ve “never heard of a harley that efficient” but they’re insane.
Third of all it’s about the RIDE, people. Hondas and other bikes are for people who just want a commuter and maybe some riding. Harley’s are all about the ride and the classic look.
Some of you have replaced the idea of “classic styling” with being out of date. You’re crazy too. Harleys styling can not be beat. My Sportster has more style and is sexier than any Gold Wing you can show me. Also, besides V-Rods, Harleys aren’t built to be high performance racing machines. They’re built to be an enjoyable ride. Though they are an efficient alternative to a car for sure, if that’s ALL you want then you don’t deserve (and are too inexperienced) to sit in the saddle of a harley.
The “German Harley” comes from the DKW 125. This was built as the Harley Hummer as well as the BSA Bantam and the MMZ M-1A Moskva.
I get 48 MPG on my 1200 Sportster. I don’t ride it easy and I have a lot of mixed city/highway driving. I’ve gotten a best of 52 and worst of 46.
My 79 GS550E got 45 – 50 MPG. My 1997 Vulcan 500 got 45 – 50 MPG. Pretty avereage for a motorcycle. Also … a lot more fun than a car!
Kyle you need to take a look at Kawasaki and Suzuki. They have a much style as a Harley, And I get 52 to 58 mpg. I also get an easy ride at a good value. Also not all H. D. are loud it is the people who ride them that make them that way. It doesn’t matter what you ride it’s the fact that you ride. I see nothing wrong with the ad for harley and I understand what they are saying. Oh, and If more people rode Bikes, there would bee less traffic congeation and more parking spaces.
On the plus side it would cut down on the population, They couldn’t text message or put on their makeup going down the rode.
Well, even if the emission numbers are correct, I’ve been riding motorcycles almost exclusively for 29 years (no exaggeration here folks, I’m the real deal) and am pretty confident that the amount of petrol I’ve used in that time wouldn’t warrant anyone dying in a war over it. Can this blogger say the same? Can anyone who has driven a car for the past 29 years say the same? In case you’re wondering about the tone of this post, I do feel better than you, superior in many ways in fact, because of living life on two wheels. These are times that make up for the tone of voice behind years of hearing the question from people like you, “You mean you don’t own a car?” That’s enough for me but then again there is so much more: :traffic congestion, parking, character development and self-discipline (I actually pay attention to the road unlike cagers who insist on doing just about anything other than actually driving while they are on the roads), a spiritual connection to the surrounding environment that most only pay lip service to (try motorcycle camping sometime), and did I mention maintaining my resource consumption to non-war inciting amounts. Big picture, knucklhead, big picture. Try to see it.
Oh, as far as the ad is concerned, I’ll translate it for you.
“Don’t sweat the current gas situation too much, you own a vehicle that gets 50mpg. Filling up your Sportster and traveling 100+ miles is only going to set you back about 8 bucks or less, so you’re ahead of the curve. Relax, go for a guilt-free joy-ride.”
For the record my Sportster gets between 45 and 55 real world MPG and my Ninja 250 easily gets 60mpg around town and 70 mpg (going 65-70 mph) on the highway.
I have been riding bikes for 25 years, Japanese, BMW’s even a Triumph, they all have their qualities and failures, I have now settled on a Harley and despite some of it’s misgivings I really enjoy it, it is a personal thing.
As far as fuel goes we know about peak oil etc and plenty of things are being done to enlighten folk and take action where I live but if you don’t like Harleys then don’t critisize it,just piss off and go tell someone else how to make choices.
I bought my first Harley 25 years ago and I still have it. I also have a Honda crotch rocket and a Yamaha dirt bike. Each gets good gas mileage, that s important. However, they re all a great deal of fun to ride, which is also important. If fuel consumption were king, I d bicycle or walk everywhere.
The funny part about all of this is that everyone on this page that is critizing this add has no idea what they are talking about. I will now proceed to shoot down all of your stero types about the motorcompany.
1. H-D used to making leaking oil pieces of shit. Today they are much more refined machines.
2. The emissions myth if the motorcycle is left in stock trim they meet all emissions requirements. They have actually made them more epa friendly after up the displacement of the motor without sacrificing mpg.
3. Harley is stock in the past with an old school air cooled v-twin. FALSE. They have three models of a liquid cooled 60 degree twin which is totally different from what they mostly sell.
4. MPG- Harleys most high performance motorcycle the V-Rod gets 40 mpg thats pretty good and also thats city not highway. Their best gets 65 on the highway.
5.If you havent ridden a motorcycle for at least 200 miles in one day, you have no right to talk about loving to ride. People that ride for the most part do love to ride so dont talk trash if you dont know.
Go McQuade!
I’m all for educating people about motorbikes, I’m an evangelist for them as practical modes of transportation. No one who truly loves to ride motorcycles should let the ideas of someone who doesn’t have real experience in the matter go unchallenged.
Motorbikes are here, now, a real world practical solution to a number of ills associated with private transportation. Little talked about among those ills is guilt about having fun with and taking pride in your choice of transport, especially alternative transport.
How many Prius owners have as much fun as motorcycle owners with their vehicle? Sure, they have a reason to be proud of their choice but how much visceral jump-up-and-down joy does it bring to their life? Oh, and where in the big picture do all those spent batteries go? That alone has to be a bit of a joykiller.
Contemporary humans like to have fun (although I imagine pre-industrial hmans also liked to have fun too) and they’ve created a colorfully storied history of seeing personal transportation as one of the means to do so. There is nothing wrong with that, especially if it can go hand-in-hand with solving some serious contemporary problems.
Here’s a thought experiment to try:
Imagine what it would be like if everyone who currently has a job that doesn’t require a jockey box or even a briefcase and currently drives to work solo suddenly, starting Monday, rode a motorcycle to work. Sure its a crazy idea BUT its not an impossible idea the elements to make it happen on such a scale are all currently in place. Right now. This second. Yesterday.
I have had two harleys. One was an 883 and the one I have now is a Dyna. I don’t think I have ever reached 50MPG on either bike. I don’t think the Dyna has ever reached 40. I’d say the reason to not buy a Harley for 50MPG is because you’re setting yourself up for a great deal of disappointment.
So I read all the ranting and raving. To get a couple things straight here. I am a motorcyclist that regularly rides 400 plus miles in a day, I live in WI, I do not ride a Harley, and I wear all the proper gear when I ride. I ride because I love to do it, I love the smells, the sounds, the sights, and the people you meet. I don’t care what you ride as long as you are having fun doing it.
I see the ad as trying to get someone to buy a bike so they can feel good about helping the blue collar worker and then pull up at the bar to show off their new “american made bike”. Good job, it goes along with all their other ads and marketing.
To get a Harley you can spend $9K. To get a “decent” Harley, you need to spend at least $18K. To own a “nice” Harley you need to spend $22K. Who are you guys kidding, do you ever look at their prices. Lets be serious here. You walked in and got sucked into the “image” of the HD motorcycle, not anything else, including reliability or safety. The bikes are old, heavy, loud(99% fo HD’s have aftermarket pipes), and there is nothing new or cutting edge about those bikes. (Excluding possibly the V-Rod). Everyone knows the expression “you can put lipstick on a pig but it is still a pig”. That is what it is. The lipstick is the chrome and glitz, but underneath that is an old bike. You just walked out of the store with your new bike that you and every other Harley rider knows deep down that they got ripped off on. But hey at least you got your image and you can fit in with the other HD riders. Don’t forget to get your protective gear to save that image. Loud pipes don’t save anything, your pipes face behind you. So when you get on the throttle it isn’t to save you, you just, piss off your neighborhood, your community, other motorists, and mostly other motorcyclists because you are giving them a bad rap too.
As for the Jap bikes, there isn’t a ton of soul in those bikes but they aren’t buying an image. They got a heck of a bike for a steal! And you know what, it is faster, safer, and just as fun to ride as every other bike out there. Those are the guys you HD people should be waving at, make friends with them because they are the smart ones! OK except for the moron with the helmet strapped to the side of the bike.
German and Italian bikes are still the best, I don’t care who you are. Yeah they are expensive but not as much as an HDs. Plus they will most of the time out handle and sound better than anything out there. Plus there is technology, feel and safety. You may say some of them are unreliable, which is true but you also have to think that someone has to take the leap outside of the box and then the rest will follow. These are the guys you want to meet, you may think they are snobs but maybe you should talk to some of them. Most of the time they are the safest riders out there.
I love motorcycles and I love riding. I hate the idiots that don’t wear the proper gear. Because when they go down it is everyone else who has to pick up the pieces. I still feel and smell everything that another unprotected rider does, but the bonus of wearing the proper gear is that you can ride longer at one time and hopefully longer in your lifetime.
As for this comment:
“Actually, no, America will just lose that many more union, family-wage manufacturing jobs.”
Did you ever think that the old Union way doesn’t work in today’s workplace. Most Union employees are overpaid for the job they do which in turn creates a huge overhead, Which forces companies to move their labor elsewhere or cut costs where they shouldn’t be such as R&D. If all the Union employees would make what they “should be” American companies could compete. Believe me a lot of my friends work for big Union factories and they laugh all the way to the bank about what they get paid but then when people get laid off, they don’t get it.
Maybe if Unions were not there everyone could buy products made in the US that are reliable, well build and competitively priced. This would be a move in the right direction.
I hope this gets some of you thinking.
They are advertising fuel economy without sounding like a bunch of pussies or self righteous self congratulating wienies about it.
Also if you feel inadequate about your bike, well, don’t blame someone else’s bike or try to justify your purchase to others. You made your bed…
Wow, I think someone totally missed the sarcasm on this site. I don’t know any riders who aren’t sarcastic with 99% of their lives and anyone who is would see that the point of saying “don’t ride because you get 50 MPG” is telling them “check it out 50 MPG on your harley!”
Duh.
All,
We have two Harleys in the family, 2000 Low Rider and 2006 Sporty. The Low Rider gets a consistant 54 miles per gal on highway. The Sporty gets 60 – 62 highway. Most of the driving is at 65 and above. My little 4 cyl truck gets 24, do the math. Only drove my truck 4 times this summer. Another 25,000 miles on the HD. Ride on!!!
If you could have the performance of a Vette and 50 mpg, wouldn’t ya? No? Why are you reading or posting about a Harley ad? Just go away, you’ll never understand.
Some knot head was posting that there are plenty of cars that will get 50 mpg and haul 4 people, woo hoo! That’ll be a fun ride in the gay parade! My Harley will get 48 mpg cruising 75, two up, against the wind, hot day, loaded down with bags for a weekend. Obviously, the ability to cruise loaded down, against the wind at 75 is more important to me than the 48 mpg. I was just curious. On a cool day, just me + no gear, I have no doubt it’ll do better than 50 mpg. And this is not a light weight, uncomfortable, junky plastic throw away bike either. This is a full size, comfortable, fast, tire burning street rod that is a blast to ride! But you econo box freaks won’t get that either. Why were you reading this ad?
Some other knot head was posting that his jap bike was half the price of a HOG. Yea, and it’ll be 10% of the price 5 years from now when you want to trade it in. Ever see a 20 year old jap bike that still looks like new? They build em to be throw aways, like they build TVs. Ride em for a few years and they’re ready for the junk yard. But if you pull into a place with a group of HOGs parked out front, you’ll find half of them with 50,000+ miles and still sparkling like a new bike. That’s fit and finish. That’s quality. What’s the carbon foot print for all the junk jap bikes in landfills?
Harley doesn’t build them to scrap the pegs around every turn, buy a Buell if you want that. Don’t compare apples and oranges. BTW, Harley outsold Honda in 2006 & 2007. Honda sells to a far broader market than does Harley. With all those choices at the Honda shop, you’d think they’d sell more bikes compared to the limited market Harley targets? Must mean the brass at Harley is stupid. And since Harleys are so expensive, the people that buy them are stupid too. Though I’d love to hear your spin on why poor people are all so smart and richer folks are all stupid. If you can’t afford a Hog maybe…
Oh, and for the knot heads who can’t understand why anyone would buy a Harley? Don’t worry about it, we don’t want YOU on one anyway. You’d trash our image.
Getting 50 MPG is cool. Not filling land fills with junk is cool. Great resale value is cool. Bikes that last 30 years are cool. Bikes that can lay rubber AND get 50 mpg are really cool. And so on and so forth. Go read a movie review, the ad wasn’t for you anyway.
keith–your uninformed, ignorant anti-union [and by extrapolation, pro-Republican] comments tell me YOU don’t get it. Without unions, we’d all be working for less-than-starvation wages while executive bonuses would become even more outrageous than they already are. If you think this is anything new, read Steinbeck’s “The Grapes Of Wrath.” Pay attention to the part where the wage for peach pickers was cut from 5 cents a box to 2 and a half cents. But the orchard owner, who also owned the cannery, made his money. So if unions are such a bad thing, go work for non-union company and do twice the work for half the money. And just to keep it on topic, my slightly modified ‘01 Harley Night Train gets 46 mpg city, 59 mpg hwy, [two-up riding at that] and nobody has ever said anything about the pipes [out of earshot, out of mind].
Bah, Harleys are for wannabe bikers. Most are ridden by lawyers and doctors that are bored. REAL bikers buy a classic and work on it. If you cant tear the bike down and rebuild it, you AINT a biker. you’re a poser.
stinly…with all do respect your argument makes no sense.
You’re claiming that:
1) A harley can’t be a classic (?!)
2) No harley riders can work on their bikes
3) That every professional motorcycle racer/rider whatever knows how to rebuild an engine.
I’ll have you know that I own and 85 harley sportster that I personally rebuilt, and it’s more of a classic with a timeless style that puts your POS hunk of metal to shame. I scorn your ignorance. Oh and by the way, I’m 20 years old, so definitely not a doctor, lawyer, or those other professions that you were too stupid and lazy to attain. And at least they’re rich.
there is nothing bad-ass about HD, just baby boomer american lard ass