Honda Now Working on Plug-In Hybrid

by Benjamin Jones on April 28, 2009

Honda Insight Hybrid

For the last few years, Honda has steadfastly looked to fuel cell technology as the answer to long-term transportation needs. However, the company has changed its tone just a bit. Just a few days ago we wrote about how Honda had realized that hybrids would play a much larger and more last role in the automotive market.

In a recent interview, company President Takeo Fukui stated that Honda was looking toward plug-in hybrid technology in the near term. While he stated the company would not be commercializing a model right away, it seems clear that Honda now wants to compete with the Chevy Volt and a possible Toyota Prius PHEV.

Why the sudden change in position? Recently, President Obama has been talking about his plans to invest a lot of money in a greener automotive industry. As of writing, Obama has mentioned plug-in hybrids multiple times without saying much of anything about hydrogen fuel cell technology. If Honda doesn’t hop on the bandwagon, they may be losing lots of federal dollars towards developing new technologies.

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1 Aaron April 28, 2009 at 12:47 pm

Is this a re-post of an older one? I mean, what’s the Insight if it’s not a PHEV?

2 Benjamin Jones April 28, 2009 at 2:28 pm

The Insight is an HEV, not a Plug-in Hybrid Electric Vehicle (PHEV), 🙂

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