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No, hypermiling isn't generally about wasting fuel to get "good numbers".
Let's keep this pilot in in context, though: one of his stated goals is "to draw attention to the record category itself and help focus competitive energy throughout the aeronautical industry toward improving airplane efficiency.â€"
So, yes, he's wasting fuel to raise awareness about how to save fuel.
Whether this is done by pilots or car drivers in a fuel efficiency competition, if the net effect is they raise awareness and cause more people to become interested in the topic (and decide to learn the skills to apply in normal use), it could be argued it's a good thing overall.
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