Quote:
Originally Posted by Jammer
Mech: Those poor quality deals and stunts of the 1970's is exactly what cost GM so much market share.
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I know I've said this before, but I think it bears repeating. The quality issues, though important, were and are far from the whole story. It's really simple: if GM or Ford or Chrysler wants me to even think about buying one of their cars, they first have to build the kind of car I want to buy. THEN I'll start looking at things like quality and price, but if they don't build it, I'm not even interested in looking.
Now what I want, and what a lot of other Americans apparently want (judging from the fact that the Japanese & Germans sell us a lot of this kind of car), is small, nimble, and good on gas. No reason they can't build cars like this: the Japanese do it, and in America. They just don't WANT to. They'd rather spend millions on advertising to convince people they really want those big gas-guzzlers, instead of spending the same amount on R&D to build better cars.