Quote:
Originally Posted by Jammer
Full size pickups are still VERY popular here...
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Notice how that little chunk of Detroit's loaded marketing strategy slipped into your brain, probably without you even noticing? "Full size", as though you're being cheated if you get something smaller, instead of simply "large", or a more accurate "oversized".
But no doubt those are popular among certain market segments, just as SUVs are. But look at the overall market share, and how it has changed in the half century since the first VW Beetle reached these shores. From basically owning the market, US automakers slipped to under half - and most of the competition was selling mostly small to mid-sized cars.
And judging from what I notice on the roads, one of the most popular truck model in these parts is still the '80s-'90s Toyota pickup.