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I Can easily grasp the idea of selling anything at a loss... initially. If this car could eventually turn a profit then that might make sense. But I don't think it can. Realistically this car has to compete with BMW, Merc, Acura, Lexus, Infinity and a few other select offerings in teh luxury car category.
For the money people who shell out 40K for a car are interested typically in a few different things. Mostly they are interested in what they call sports cars. Unfortunately these cars carry none of the sport aspect and adopt the luxury out of an SUV and maintain the weight of a car. It is sporty in the sense compared to a tanker, but its not really that sporty when compared to purpose built sport cars(WRX, EVO, etc..) So to hook buyers in that tax bracket its going to have to offer similar styling and compete against the big name luxury badges.
The other group of individuals who spend upwards of 35K for a car are people interested in something fast. I am not even going to explain this point.
I really don't see too many individuals cashing in their SUVs and getting a volt. I don't see ANY trading in a BMW, Merc, Lexus, or Acura and getting a Chevy. I also don't see very many new-comers to the luxury market being terribly interested in the Volt. Lastly, the Volt is outside the price range of most hybrid buyers.
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