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Not likely to be produced....
Leased maybe... to controlled environs... to people they know are going to praise it...
You can only manage a victorious loss if you secure some strategic asset. PS3 managed the feat by delivering the cheapest blu-ray player to the market, a gaming system and free online connectivity compared to its counterpart(xbox) which if you add blu-ray or free online connectivity xbox now costs more.
Sony secured their future by selling at a loss and forging a steadfast beachhead in the blu-ray player market, while maintaining their stance as 1/3 marketshare(US) for gaming consoles(and not incurring 2+ billion dollars in lost finances to system failures(Microsoft's inevitable red ring of death)).
What does the Volt accomplish? What secondary beachead does it seal off under Chevy's banner? um.....
um.....
yeah ok so nothing there.
Does it help maintain Chevy's marketshare against its price range competition?
....no.
The actuaries and market research types will all be fired if they give this project the go ahead for mass production.
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