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Old 10-27-2009, 09:55 PM   #1 (permalink)
MetroMPG
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Join Date: Nov 2007
Location: 1000 Islands, Ontario, Canada
Posts: 22,275

Blackfly - '98 Geo Metro
Team Metro
Last 3: 70.09 mpg (US)

MPGiata - '90 Mazda Miata
90 day: 52.07 mpg (US)

Winter beater Metro - '00 Chevrolet Metro
90 day: 61.98 mpg (US)

Fancy Metro - '14 Mitsubishi Mirage top spec
90 day: 58.72 mpg (US)

Even Fancier Metro - '14 Mitsubishi Mirage top spec
90 day: 70.75 mpg (US)
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Car ads depicting "unsafe" driving banned in Canada

Via the Globe and Mail...

Canada's advertising industry's self-regulating body has decreed that ads showing reckless driving are not acceptable.


(from an Audi A6 ad)

Quote:
The Guideline was developed to help ensure that motor vehicle advertisements are created to comply with the spirit of Canadian road safety laws. - source
The body's goal was to...

Quote:
... establish guidelines aimed at prohibiting any advertisement that portrays a road vehicle and conveys a careless attitude with respect to road safety by presenting situations that encourage reckless, dangerous or prohibited practices or behaviour.
Part of the actual guideline:

Quote:
4.1 When evaluating complaints about advertising involving depictions of motorized vehicles that allegedly contravene Clause 10 (Safety), Council will take into account the following questions:
  1. Does the depiction of the performance, power or acceleration of the vehicle convey the impression that it is acceptable to exceed speed limits?
  2. Does the depiction of a vehicle’s handling ability involve potentially unsafe actions such as cutting in and out of traffic, excessively aggressive driving, or car chases in a residential setting?
  3. Does the depiction appear realistic or does it appear to be unreal, as in a fantasy-like scenario that is unlikely to be copied or emulated in real life?
  4. Would it be reasonable to interpret the depicted situation as condoning or encouraging unsafe driving practices?
more...

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Honda mods: Ecomodding my $800 Honda Fit 5-speed beater
Mitsu mods: Oops, I did it again! Bought another cheap, 3-cylinder Mirage. Mods in progress...
Ecodriving test: Manual vs. automatic transmission MPG showdown



EcoModder
has launched a forum for the efficient new Mitsubishi Mirage
www.MetroMPG.com - fuel efficiency info for Geo Metro owners
www.ForkenSwift.com - electric car conversion on a beer budget
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