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I guess a lot of things depend on why people hypermile; to save money at the pump, for the environment, both, or other reasons. I did a quick search but i couldn't find anything saying why people here hypermile. It would be kinda interesting to see.
I can't speak for anyone else, but i do it mainly for the environment. I typically don't really pay attention to gas prices. Heck, my favorite gas station is Shell, which tends to be more expensive than others. What i really care about is my f/e and how much i gas i actually saved. It is nice, though to know that i'm paying less than a lot of other vehicles on the road. I also try to save water and conserve electricity, and i don't even pay the bill at my house.
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