These things are always a bit of a numbers game, because the company doesn't actually sell any segment-leading vehicles, as far as I know.
It's all about the fleet average - and the fact that they don't sell any trucks in the US.
I'm not bashing them! They are making an effort:
Hot off the presses:
Quote:
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The EPA 2009 Light-Duty Automotive Technology and Fuel Economy Trends Report indicates that Hyundai has the highest MY 2009 laboratory 55/45 fuel economy with 30.1 miles per gallon (mpg). Hyundai is also the only automaker(1) to top 30 mpg in the report.
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Full press release:
Hyundai Takes the Lead as the Most Fuel-Efficient Automaker in America
You can be sure they'll be honking their own horn about this in marketing efforts.