Some specs on the concept, from
Detroit 2010: Toyota FT-CH Concept Previews Compact Prius Model : Auto News
Quote:
The FT-CH is lighter in weight and more fuel efficient than the Prius.
The concept is designed to target a lower price point than the Prius, thus appealing to a younger, less-affluent buyer demographic.
Compared to Prius, it is 22 inches shorter in overall length, yet
loses less than an inch in overall width.
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I read elsewhere (can't find it now) that the target price would be ~$15k, with a combined EPA rating of 60 mpg (US).
If Toyota made this, I think it might become their first real "hit" in Canada, where the Prius sales have never really taken off (to the extent they have in the US). Partly because of price (Prius starts at ~$27k CAD), and partly because the Canadian market has long preferred compacts.