It's not a huge price difference compared to other synthetic oils, no, but when they're talking about all their oil being recycled and such (that's this company, right?) it stands to reason that since they're not working with base oils that have to be refined, etc... that the oil product itself should be cheaper. Not to mention that since they're using animal fats to create their product, chances are, they're getting their base much cheaper than even some of the dino-oils on the market.
Just doesn't seem like the "right price" for me.
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