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The car is going to be a national roll-out, but it is going to start in a certain limited number of areas.
I think it's sort of like when they release a new movie in only certain markets to get the buzz going about it.
I think that, like the Volt and Prius Plug-in, they just wouldn't be able to make enough to meet demand all at once either.
I would imagine that they will also run into a few odd issues here and there (most likely fixed with a firmware upgrade) in the initial run of cars, and they want those all to happen in the places they are first releasing the cars, rather than, say, an Alaskan winter.
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