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Also car companies are hesitant to add a feature (no grill in front, boattail, other unconventional features) that might alienate a group of potential customers or that make routine maintenance a little more difficult (removing wheel well skirts to do tire maintenance).
I get this disbelief all of the time, even from Prius owners who can't believe that there's this old non-hybrid car that can beat the mileage of their new high-tech hybrid under most driving conditions.
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