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Unfortunately, as I tried to make clear earlier, you cant "just drop this or that" wala!!!
The companies have a dollar amount that has to pay the cost to produce a unit(not manufactureing costs). let's say it's $5000 a unit. That covers the rent, the insurance, the electricity, the marketing, pension plans, etc. There are no actual car parts in that $$$.
Then they have to create a car. If we build a very light and simple car that cost 7,000 in material, then we have to mark that up so the manufacturer makes money add 1000.
Now it needs a sticker price so the dealer can make money add 2000. That is a 15,000 car. I can promis you that you would not buy this car. It would be noisy, uncomfortable, lack any real response......
THe A2 is listed at 22,000. Audi is probably not making any money at the price. That is
true for most car makers. THe low end of their model lines barely breakeven.
It is not like the manufactures DONT want to build the ideal car. But there is more than 1/2 the price that is sitting on the design table to start with.
I mentioned my 2002 Infiniti Q45. It has an aluninuum body, suspesion parts etc. At $60,000 Infiniti never made any money on the Q45 brand.
I don't mean to belabor the point, but it's not that the ideas arent there. THe business model is very broken.
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