Neil -
Seems like it does make more sense to mount the skirt "support structure" to the body of the car rather than to the wheel itself. Might be able to use the top of the shock tower and the control arm mounts as the three attachment points for the swivel at the top? I think the issue there is that swivel piece would need to be relatively beefy to hold up over time.
On the other hand, the heaviest part of the support structure would be the frame... that wouldn't be more than a pound or two, would it? The skirt material itself can be relatively light. So even if it were mounted on the wheel, it isn't much unsprung weight.
It probably comes down to the ease of construction and maintenance vs the ideal.
__________________
|