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Then you can lower it and should be better off. I have not seen hard numbers on the exact % gain but we know that there is one and that it is there for the taking!
Please do some testing pre and post so we can all see what benefit it makes!
I like doing testing ABA but with something like this you can only easily do AB testing. keep in mind to get lots of data points and to keep the tests the same as possible (no wind days, long warm up both times etc).
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