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It's simple, most people have bought into the idea that cars are a way of expressing yourself, like the brand of phone, computer, clothes etc... It's the result of a kind of perfect storm of profit maximizing companies, modern marketing techniques, short-sighted government policies, and consumer culture. If you are blind to the physics of things, you are more likely to make your decisions within a socio-cultural context. If you are familiar with Natural Capitalism theory, you also know that ecological value is pretty much ignored, so what people think makes financial sense is off of what it really is in a deeper level.
All that being said, there's nowhere to go but up really. You'd also be surprised how many people are interested in being green, but don't really have the technical knowledge to know how to. Sounds like a ripening opportunity to lead the way to me! Moping on about the situation is all to easy (and all to common), action and hard work is the only way things will change in the end.
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