Quote:
Originally Posted by The Rooster
So here's the issue. People say they want...from an intelectual standpoint, a small, utilitarian, efficient, inexpensive truck but when you get to the lot and that Colorado is parked next to a big, beautiful, Chevy Silverado with baby seal skin seats, the emotional brain gets involved, and usually wins.
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Here's my problem: from the late '60s (Toyota Stout - I owned one once, rescued from a junk pile) to the early '90s, several manufacturers - Toyota, Nissan, and others - managed to build and sell a lot of small pickups. A good many of these are still running, some as beater work trucks, some like mine as second vehicles, some modded for off-road (check your local Craigslist), when there seem to be few "full-sized" trucks of the same vintage left.
So that begs the question: If people bought small trucks not that long ago, why wouldn't they buy them now? And If automakers could sell them then, why can't they make & sell them now?