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Personally I hate alpha-numeric car names. (Kia might also go alphanumeric, like in their home market.) No soul or passion behind it.
TestaRossa instead of 250 TR, Viper instead of RT/10, Countach instead of
Project 112, and Mustang instead of T2!
(then again, there's the 911, 917, GT40, Z28, F150, 2CV, M3, etc)
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